Many before Coffee Straws have reviewed the famous Shake Shack. Some have described it as a disappointment (BOTM club) while others have been surprisingly satisfied (Frank Bruni of the NYtimes) by the unassuming look of the more flattened and petite burgers of Shake Shack. The original Shake Shack has become an icon of lower Manhattan while the new uptown version is quickly growing in popularity as it has already established its “out-the-door-lunch-time-wait.” This review will focus on the uptown version which is a relative new arrival (October 2008) to the company of restaurants surrounding the Museum of Natural History.
On my first adventure into this new location I ordered what was explained to me as the signature dish, the Shack Burger with a side of fries. The Shack Burger begins with the meat purchased from Pat LaFrieda (the famous supplier of many of NYC’s top burger joints) it is then followed by American cheese, lettuce, tomato, a potato bun, and the special Shack Sauce (a mayo-based sauce which adds to the burger but does not overshadow the meat’s taste). The fries on the side (they don’t come with the burger) are a throwback to the old crinkle cut French fry. With this initial meal I selected to enjoy the unique Shackmeister Ale which, as a pale ale, did accompany the meal nicely.
So before I was able to consume the actual burger there was the second line wait, that which is served by those waiting to pick up their order at the counter. In no way am I suggesting this is a long wait but it is still a wait (but worth it… just wait). Once our order was ready (signified by the use of paging devices) we were one of the lucky groups to acquire a table (this is not an easy task for the faint of heart) and with ketchup ever so slightly added to the center of the bun I grabbed (with one hand) the burger sandwich still nicely pocketed in its plastic bag, and took that first initial bite…
Do not let the size of these tiny monsters fool you, this is a complete meal. The burger is cooked to medium by default and is in every sense what the ideal fast food burger should be. The Shack Burger can be described as a combination of the original fast food design with a Starbucksesque attention to quality (and I should add that I mean again the original idea of Starbucks, that idea of quality over quantity… I really don’t know what Starbucks is these days).
But that is not all! On my second visit I ordered the same thing (I mean you have to, while waiting in that line and seeing it be prepared, the kitchen is right behind the service counters, you can’t do anything but order that delicious burger) but this time I ordered a shake to go with it. Now my shake of choice is a strawberry shake, can’t really say why that is but that is, and I tend to order them everywhere they are available (given the desire to indulge in a shake). Again remember that size is not what this place is about, the shake that arrives is smaller than the typical fast food size of “regular” but it is no less delicious and superior. It brings you back to what I would imagine (because I wasn’t alive then) the shakes of the 1950s malt shops tasted like. This was made with real ingredients and was prepared on site.
On a side note: I have begun a fairy strict diet for myself and attempted to return to the Shake Shack with that in mind. Being on a diet I blindly (and stupidly) ordered the ‘Shroom Burger thinking it would be something healthy (given it was vegetarian). This was a mistake, the ‘Shroom Burger consists of two Portobello mushrooms breaded and fried and surrounding a liquid center of Muenster and cheddar cheese, god did it look good, but sadly not dietetic. Yes I know I should have asked about it upon ordering, but being the overly confident New Yorker, I assumed I knew. Lastly though in my defense, the menu on the wall does not describe the details of the various items.
Overall this was a fabulous meal and a burger stop I would easily return to. Though I have heard that Five Napkin is getting a lot of publicity for its oversized and messy (but very very delicious) burger (Time Out loved it!), I would rather choose the throwback GREEN “European” sized burger of the Shake Shack. (Don’t be offended Five Napkin, if it was dinner time I would go to you, but that is because you are a full service restaurant).
The Ranking (for explanation, see “Review Key”):
Food: 4 straws (This is a burger not to pass over, and a style that is reminiscent yet progressive–> visit and you’ll understand what I mean).
Price: $$traws, Moderate price ($15 will cover the burger, fries, and a beverage, I will add that this is expensive for the sizes you are provided, but remember it is about the quality not the quantity).
Atmosphere: Green and futuristic, after all the entire establishment is wind powered. But more importantly it is crowded and a wee bit stressful if you are a group. The staff is very friendly and for a fast food place it is extremely clean.
Overall: 4 straws (This is a serious burger that isn’t to be taken lightly. The establishment has a very progressive outlook on its operation and is extremely clever in its marketing. It’s like visiting a theme park for lunch: you take a step outside of the real world and enter the Shack world, after waiting in line of course).
The Details:
Website: http://www.shakeshack.com/
Location: 366 Columbus Ave (at 77th street). This is the Upper West Side location which this review primarily focuses on. They have two other locations: the original Shake Shack on the southeast corner of Madison Square Park (Madison Ave and 23rd street) and a third location in Citi Field in Queens (12301 Roosevelt Ave, Flushing).
Phone: (646) 747-8770
Reservation: No reservations and come expecting to wait, especially during lunch time.
Dress: Casual.
Hours:
Daily: 10:45am- 11:00pm